In today's connected world, being absent from the social media scene can be extremely detrimental to your business. If you haven't jumped into the fray, you're already far be…hind! Luckily, getting started on social media platforms isn't as hard as you might think. Check out these tips to help you get up and running ASAP!
Let's say you're ready to jump into the social media deep end. You make a Facebook page, a Twitter account, and then explode onto Google+, Pinterest, Instagram and LinkedIn. You spend the rest of the day making playlists on YouTube and answering questions on Quora. Before bed, you start a Tumblr for business quotes and set your new business up with some deals on FourSquare. The next morning you wake up and either spend the entire day flitting back and forth posting updates, or forgetting about half of the accounts you made.
The point is, start small with Facebook and Twitter accounts, and spread out from there, but only as far as you can handle.
Unless you're buying useless likes and followers, you're not going to see the kinds of ridiculous numbers that established brands with years of experience have. Don't expect 10,00 followers in the first month, and certainly don't get disheartened when you're not growing at some incredible rate. Building a following takes time, even more so when you're starting from zero. Eventually, you'll hit that critical mass point and start seeing the rise in numbers that you really want, but it's not going to come without hard work.
Start Some Conversations
If you met someone at a party or bumped into an acquaintance on the street, would you open with, "Hey I have a great product you should buy!" Of course you wouldn't, and social media is the same way. If you want people to respond positively, you need to be genuine when you talk to them. Ask and answer questions, tell jokes, offer advice - once you're someone that people like, you can move on to being someone that people listen to.
When you disappear from the social media realm for more than a few days, the conversation doesn't stop - it simply moves on without you. Keep your pages relevant by posting on a consistent basis. If it helps, schedule "regular" posts a few weeks in advance, in case you have more pressing matters occupying your time. Then, when you can, add some personalized exchanges to the mix to avoid looking like a robot.
People spend more time on social media sites than almost any other. Go where the eyeballs are.
Social media platforms are a great place to network and meet great people, so don't be afraid to jump in!